Who we areWho we are

SORTED was founded in 2004 by brother and sister team Annabel Moorsom and Ben Arnold. We originally set up SORTED Life to provide practical yet pampering solutions to manage busy lives.

By 2006 we had developed a reputation within the industry as a source of professional and discreet PAs and began to place permanent staff through our Agency.

"SORTED are not only incredibly discreet, knowledgeable and capable, but run a fantastic business where nothing is ever too much trouble, too difficult or unreasonable... an absolute pleasure to work with."Charlie Bronks, Business Development Director
Requests from SORTED Life clients and PAs alike, lead us to develop the Private Staff and Childcare arms of the business, applying our high standards to the sourcing of household staff. 

Our work developed globally and we provide our services internationally, particularly in Europe, the Middle East and the US.

With our PA resources, we also source the perfect people for project work, such as relocations, event management or press junkets.

The team

Ben Arnold – Managing Director

Ben co-founded SORTED in the summer of 2004 as a PA service providing private support to individuals in the arts, entertainment and creative industries. The recruitment arm of the business soon followed, initially placing Personal Assistants and then the development of the Private Staff division. The development of SORTED’s PA network and the Battered Black Book has been a project of which Ben is understandably proud, as is the recent launch of SORTED’s sibling agency, Arc Advisory. In a previous life Ben worked internationally as a fashion model through Models One for 12 years, travelling between London, Paris, Milan and New York.


Sasha Speed – Business Manager

Following her graduation from London School of Economics, Sasha commenced her career delivering wealth management advice to high profile clients, culminating in 12 years at Coutts & Co as a Director in the Sports & Entertainment division. Sasha has since applied her financial and operational management and business development expertise to numerous projects across financial services and the film industry specifically, now providing the same to SORTED and Battered Black Book since early 2018.


Amanda Barnett – Finance Director

With over 20 years’ experience in Finance, Operations and Administration and having worked with numerous SORTED clients for many years, Amanda became Finance Director in early 2015. Her responsibilities include the management of all the company financial matters and responses to clients’ financial enquiries.


Cristina Bouza – PA to Director & Office Administrator

After achieving her BA(Hons) in English Language and Linguistics in her native Spain, Cristina moved to London in 2014 initially working in private households within childcare / PA roles. Cristina is multilingual and brings her wide ranging administrative skills in support of the Directors and wider team, as well as dealing with all office administration.


Catrina Naylor – PA Consultant

The bulk of Catrina’s impressive career has been in the music industry providing private PA support to high profile talent, high level EA support to senior global Executives and artist management to an impressive roster of international acts. Catrina brought her considerable experience to SORTED in Dec 2016, with particular focus on our Music and Entertainment clients.


Kirsty Tucker – PA Consultant

Kirsty has over 18 years’ PA experience, spanning all areas of the media industry, from literary agencies, to PR & Marketing, to Film & Television, as well as working as a freelance Private PA to Private Clients. Interspersed with her career as a PA, Kirsty consulted within a number of recruitment agencies within our industry and now manages SORTED’s Media, Tech and Creative vacancies.


Nicola Rushmere – Childcare Consultant

After gaining her degree in Psychology, the first 6 years of Nicola’s career were spent in childcare, working as a Nanny for high net worth private clients before progressing on to Private PA positions. Nicola brought her innate understanding of the dynamics within private households and the demanding requirements of childcare roles to SORTED in early 2016.


Ella Rocco – Household Consultant

Ella joined SORTED’s Household team in 2016 having accumulated considerable experience within hospitality and private service here in Europe and previously in the US. Originally from Italy, it was while working in Florida that Ella met her future husband who to SORTED’s good fortune happened to be British and brought her back to our shores.


Caroline Wilson – Chef Consultant

As a Private Chef herself, Caroline has an innate understanding of the high standards expected of SORTED’s clients, whether of their seasonal chefs in the chalets of Chamonix, the yachts off Antibes, or the shoots in the Highlands or from their full time, permanent chefs delivering varied and delicious meals to strict dietary guidelines. With 100s of private chefs on the books and access to Michelin starred and high-profile celebrity chefs, as well as relationships with the finest catering firms, Caroline has all options covered.


The PA Team

We manage an extraordinary team of experienced freelance PAs who take immense pride in their work. Our PAs benefit from the back-up of the SORTED office and access to our contacts, errand staff and general know-how. PAs work as part of a team, ensuring their work loads are never unmanageable. For additional back-up, they can communicate with other SORTED PAs through our exclusive PA Club, giving them their own personal concierge service staffed by the best in the business – themselves!